Netflix Gains Momentum with Ad-Supported Tier
The streaming service recently disclosed that its more affordable ad-supported option has garnered five million monthly active users. Furthermore, in areas where this tier is available, approximately 25% of new subscribers are opting for it.
Related reading
Netflix To Charge $ 7 to $ 9 For Ads-Supported Service
According to a Bloomberg article released over the weekend, Netflix's new ad-supported plan may cost between $7 and $9 per month.
Apple's Ads Push
Apple wants to roughly double the personnel in its rapidly expanding digital advertising business. According to recruitment websites, the iPhone manufacturer's ad platforms team consists of roughly 250 employees.
The Complex Dynamics Of The Streaming Market
Last week, Walt Disney announced a better-than-anticipated 26% increase in revenue thanks to record performance at its theme parks sector and the addition of more new subscribers to its main streaming video platform Disney+.
Amazon Surprises, Meta Fades
Amazon's profit nearly doubled during the holiday season, thanks to better-than-expected labor and supply cost control, as well as advances in its cloud computing and advertising divisions.