Tag
#advertising
5 articles
Netflix Gains Momentum with Ad-Supported Tier
The streaming service recently disclosed that its more affordable ad-supported option has garnered five million monthly active users. Furthermore, in areas where this tier is available, approximately 25% of new subscribers are opting for it.
24 May 2023
Advertising Competition Heats Up
Although artificial intelligence chatbots like ChatGPT pose a threat to the search ad market, Naver, South Korea's internet giant, views the rise of AI as an opportunity for the company.
15 May 2023
Apple's Ads Push
Apple wants to roughly double the personnel in its rapidly expanding digital advertising business. According to recruitment websites, the iPhone manufacturer's ad platforms team consists of roughly 250 employees.
09 Sept 2022
Netflix To Charge $ 7 to $ 9 For Ads-Supported Service
According to a Bloomberg article released over the weekend, Netflix's new ad-supported plan may cost between $7 and $9 per month.
30 Aug 2022
Amazon Surprises, Meta Fades
Amazon's profit nearly doubled during the holiday season, thanks to better-than-expected labor and supply cost control, as well as advances in its cloud computing and advertising divisions.
04 Feb 2022
